We define digital marketing as any form of marketing that exists online - which, if you want to reach customers and clients, is where you need to be. Why? Because online is where most people go to shop, buy and get information. Connecting with your prospects and clients means you need to meet them where they’re spending time: on the Internet. But like all other tactics, it must be strategic and integrated with your other outreach activities. Just sharing other company’s and people’s posts may keep your social media pages busy but are you getting your message out? You also need well researched, designed, branded, consistent and interesting posts in order to market your company and brand. We focus on Facebook, Instagram, Twitter, YouTube, and Google as well as digital newsletters.
Social media marketing has changed a lot over the last few years and it's vitally important for your social media manager to understand how to achieve the best results with consistent, interesting content and well placed boosts. Social media apps and algorithms change constantly and we do regular Meta courses to keep updated.
